House Renovation and Design

One side is expanding capacity, one side is alarming and domestic market in overseas market ropey, electric industry is coming home countries to “sharp peak moment”.

Crazy to expand capacity

From TV to refrigerator, from air conditioning to washing machine, China is now the appliance in preparation for simultaneous capacity.

The past for a period of time, more than FengYongErShang achieve high generation panel production line the events to industry was impressed, and this scene is now in the refrigerator, air conditioner, washing machine industry repeatedly shown.

In March 2011, haier releases announcement to say TouJian in liaoning shenyang, 2 million refrigerator production in guangdong foshan investment project, the construction of the 2 million annual saving energy and environmental protection freezers project. Last year, haier refrigerator with annual investment in chongqing over 200 million to refrigerator production base.

On March 3, haier 6.9 billion yuan, announced that the investment of hefei haier capacity of 300 million energy conservation and environmental protection refrigerator technical improvement project are put into operation. At present, haier refrigerator hefei production base of annual production ability has reached 600 million, becoming the world’s largest refrigerator monomer production base.

Beautiful refrigerators also strides moved at a pace of capacity expansions. According to the beautiful refrigeration appliance group vice President WangJinLiang introduces, at present, the beauty of hefei, anhui province of guangdong in nansha and hubei, large capacity expansions of jingzhou expected future five years production, beauty will reach 2500 refrigerator sets. In addition, beauty in north China is brewing in the north and northeast market, build a new ice wash production base.

In addition, in order to realize the 1,000 million by 2013, beauty rhombohedrons financing production target, successively 1.2 billion yuan to build energy-saving and environmental protection refrigerator project, freezers rectisol projects and luxurious refrigerator production programs, etc.

All three projects of postpartum, beauty rhombohedrons will add three of 2 million to open several and luxurious, refrigerators, 120 million freezers and 60 million environmental protection and energy saving refrigerator production capacity.

Washing machine a new round of capacity investment boom also crazy.

The 2011 April 2, little swan washing machine rectisol ground-broken projects of jingzhou base after the completion of the three years, and is expected to reach 600 million washing machine production. As we have learned, current little swan in wuxi city, jiangsu province, anhui hefei and hubei jingzhou washing machine production base, with three of the 2010 has 16 million washing machine capacity.

March 25 2011, haier spend billions in sanshui construction haier – foshan (sanshui) market innovation park, which will form platen washing machine an annual production capacity of 300 million.

2010, Siemens is located in nanjing, home appliance industrial park of washing machine factory, installed the modification, and the second line in the November open two production lines operation. In addition, sources said T C L group to invest in the construction of recent in wuhan washing machine production base.

KongDiaoYe productivity war continues tonight, one more TouJian project in succession mount. Beautiful and gree respectively in handan and wuhan new production base, the extension of the second phase of the project has been put into production of nanchang base, chigo air conditioning massive investments listed after TouJian chuzhou, glanze base…

According to understand, 2011 gree, midea, haier, chigo, oakes curled, hisense kelon and glanze this seven domestic market main brand air conditioner has exceeded YiYiTai, can output over the next five years, and the number is likely to be close to 200 million.

By the end of 2010 and refrigerator “, the overall annual production capacity has more than YiYiTai, coupled with the latest and future new capacity, refrigerator excess capacity is affirmation, this round of modification great risk.” The refrigerator for the current expansion agitation, Chinese household electric appliances association mii minister HuXiaoGong said.

The domestic market: alarming

Although some enterprises said this round of capacity expansion is out of the industrial structure adjustment, but some realistic reason capacity and scale compared the size of the market, we’ll consider to future home appliance with old change new countryside, factors such as policy, not suspend worry about future home appliances will appear again, overcapacity crisis.

On May 11th, for the nation to expose more fooled, the ministry of finance for the ministry of commerce, the phenomenon of jointly issued by the ministry of industry and information to the countryside policy execution supervision and home appliance to default processing method “, further strengthening regulatory responsibilities and appliance countryside violations processing, promote home appliance implemented smoothly. Countryside work

Earlier, the ministry of commerce on May 9, released in April 2011 countryside of home appliance sales data, the total sales of home appliance in April 328.8 sets, and countryside product 31% year-on-year drop 87.2 billion yuan of sales value, year-on-year drop 12%.

In march of this year reached the appliance countryside peak, historical data in March 2011 the home appliance product total sales of countryside 1471.5 million, an increase of 135.36%; Achieve sales 344.8 billion yuan, an increase of 178.06 March a month, while the equivalent of home appliance sales income countryside in three years the implementation of total shipments 1 April 10, but the number of shipments march had only 1/4 strong.

However, in the industry, however, think, this may be one of the industry policy sales growth from the beginning of forming negative effect, first is June 1 energy-saving huimin financial subsidies will stop, the air conditioning industry has a great influence, and sales proportion of home appliance of shandong province countryside larger three provinces such as appliance 5-12 persons stop also let electrical appliances sale appear larger decline.

From December 1, 2008 onwards, shandong, qinghai, henan, sichuan, Inner Mongolia, liaoning, dalian, heilongjiang, anhui, hubei, hunan, guangxi, chongqing, shaanxi 14 provinces, autonomous regions and municipalities and cities under separate state planning start promoting home appliance fields.

However, according to the home appliance, the pilot work steps countryside of shandong, henan, sichuan, Qingdao three provinces and one city executive until 2011 in late November, other provinces, autonomous regions and municipalities directly under the central government, cities under separate state planning carried out by the end of November 2012.